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Canadian consumers are far less likely than producers to consider or encourage a career in agriculture, Canada’s federal ag lender finds in a new survey.

Farm Credit Canada¬† released results of a national survey of an “FCC Vision Panel” convened by polling firm Angus Reid in March. The survey, FCC said, paints a “challenging picture of the industry.”

Canadian consumers who took the survey chose “weather-dependent,” “struggling,” “under-recognized,” “underpaid” and “essential” when asked to choose the top five words from a list associated with the ag industry.

While producers in the survey sample chose “nearly identical” words, producer optimism “remains high,” FCC said. About 80 per cent of producers would recommend a career in agriculture to a family member or friend, the survey found.

“Although farmers recognize the challenges inherent in the industry, they still would encourage others to get involved in it,” FCC said.

Only 21 per cent of consumers, however, would consider a career in agriculture, and just 27 per cent of consumers would encourage someone else to pursue it, FCC said.

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