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The recent explosion of immigrant populations in Ontario has had a tremendous effect on the demand for ethnic foods and produce. Opportunities have become available for farmers to increase their income by becoming involved in the production of ethno-cultural food. If farmers are able to capture this niche marketing opportunity there is great potential for profit in an otherwise highly competitive industry.
When new immigrants arrive in Canada, they seek things that remind them of home. Food is more than a source of energy and nutrients; it is a reflection of cultural values. Market research has shown that there is a shortage of supply for these vegetables owing to a dramatic increase in transportation costs both in North America and internationally. Producers in Ontario should take advantage of this opportunity and provide fresh, high quality vegetables for ethnic residents. This practice will also tie into the local food movement, as farmers will supply a wide variety of produce that is appealing to ethnic consumers.
Please click here to see the full article. This study is led by the University of Guelph with a number of collaborators including FarmStart.