Soil Association News –  June 25, 2012

An animated ad, by the US fast food chain Chipotle that used a moving Willie Nelson cover of Coldplay’s The Scientist to prick the conscience of rivals who factory farm, has been named the best TV campaign in the world. The heartfelt ad charts the journey of a farmer as he develops his land into a huge industrialised animal factory, realises the error of his ways and switches back to sustainable and humane practices.
The Guardian (23 June)
Watch the ad here.

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